I design at the intersection of strategy, people, business and expression. What drives me are open-ended problems —the ones without an obvious answer— and projects where the "why" matters as much as the outcome.

I work across experience, brand and human-centered systems: I help organizations redefine brands and experiences by connecting business goals with real human needs. My process combines research, systems thinking and facilitation, and I care about the path as much as the deliverable.

Today I lead product and design strategy at PSh, where I set direction, mentor and grow the team, and own design hiring. Before that I designed digital experiences and products at EY Design Studio and Telecom Argentina, coordinating distributed teams across Canada, India, Chile, Panama and México, with measurable impact on business metrics. I also come from the agency and branding world —brand identity, communication strategy and art direction— and taught Usability and User Experience at UCA. I'm looking for teams that collaborate, that value process and design thinking, and where brand and experience are designed with purpose. I'm energized by facilitating, co-creating and leading through guidance.