Selected work
A look inside the work. A collection of projects across product strategy, brand and innovation. Different challenges, industries and contexts, connected by a common thread: human-centered approach to solving complex problems—combining research, strategy and design to create solutions.
Co-creating a purpose-driven brand — from strategy to visual direction
Building a brand from the inside out.
Building a connectivity platform from discovery to a working design system
End-to-end UX/UI — discovery, benchmark, student workshop, research plan, brand exploration, final design, design system and clickable prototype.
Visual Identities & art direction
Creating visual worlds.
Bringing a design philosophy into an EdTech platform
Translating Burnett & Evans' Designing Your Life into product mindset, positioning, value proposition and concrete activations.
Redesigning how professionals discover, connect and volunteer
Exploring how thoughtful product strategy, research and design can turn volunteering into an experience people want to return to.
Building a playful brand universe for childhood exploration
Building a children's brand inspired by Oliver Jeffers' How to Catch a Star — concept, visual identity, illustration, textile patterns, packaging and store experience.