Where strategy meets creativity.
I'm Lourdes. A strategist working across brand, innovation and human-centered experiences
Turning complexity into clarity
I help people and organizations make sense of complexity through strategy, collaboration and design.
Selected work
View all projectsCo-creating a purpose-driven brand — from strategy to visual direction
Building a brand from the inside out.
Building a connectivity platform from discovery to a working design system
End-to-end UX/UI — discovery, benchmark, student workshop, research plan, brand exploration, final design, design system and clickable prototype.
Visual Identities & art
direction
Creating visual worlds.
Bringing a design philosophy into an EdTech platform
Translating Burnett & Evans’ Designing Your Life into product mindset, positioning, value proposition and concrete activations.
Redesigning how professionals discover, connect and volunteer
Exploring how thoughtful product strategy, research and design can turn volunteering into an experience people want to return to.
Building a playful brand universe for childhood exploration
Building a children's brand inspired by Oliver Jeffers' How to Catch a Star — concept, visual identity, illustration, textile patterns, packaging and store experience.
How we can work together
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I bring the power of Design Thinking into decision-making processes to help organizations understand and address complex, systemic challenges across business and social innovation contexts.
I develop innovative strategies that drive the evolution of products, services, and business models, creating meaningful value for both people and organizations.
- Innovation Strategy & Roadmaps
- Brand strategy
- Product experience Strategy, Vision & Audits
- Service & Experience Design
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Research is the foundation for understanding people, uncovering hidden needs, behaviors, motivations, and mental models that shape their decisions and experiences.
By translating insights into action, I help organizations make informed business and design decisions, creating products, services, and strategies that generate meaningful value and lasting impact.
- Ethnographic & qualitative research
- Cultural insights & trend analysis
- Co-creation & strategic workshops
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Help organizations clarify their purpose, define meaningful value propositions, and build brands with a clear strategic direction.
From positioning and growth strategies to communication concepts and creative direction, I create cohesive brand experiences that strengthen relevance, differentiation, and long-term impact.
- Brand Audit
- Brand Strategy
- Communication Strategy
- Art Direction & Concept Development
Have a project in mind? Let's start a conversation
